Lynette Damir, RN, CEO and Creative Director, founded SwaddleDesigns in 2002. The inspiration for SwaddleDesigns was sparked when Lynette visited families with new babies in their homes and she noticed they struggled with swaddling for two reasons. First, the blanket they were using was too small or too thick, and second, they could not remember how to make a good secure swaddle. The parents consistently asked her to share the secret of the hospital nurses - how to swaddle.
Lynette used her medical background and design education from the Art Institute of Seattle to develop the Ultimate Swaddling Blanket - large and square with swaddling instructions sewn to the edge of the blanket, so parents have an effective swaddling technique at their fingertips (patent pending). SwaddleDesigns first customer was a major hospital that purchased 4,000 blankets! They understood the importance of swaddling and the educational value of Lynette’s blanket.
Supine swaddling is important because it helps babies transition from womb to world, reduces incidence of SIDS, helps babies sleep better and longer, and decreases awakenings due to the startle reflex. By helping parents master the art of swaddling, the Ultimate Swaddling Blanket is a great confidence builder for new parents.
Over the past several years, SwaddleDesigns product line has grown significantly. Lynette designs all of SwaddleDesigns products and exclusive prints, and she selects every component based on its color, texture, durability and quality. She designs with baby’s best interest in mind and to help new parents.
Today, SwaddleDesigns is a trusted brand that new and experienced parents love for the quality, style, affordability, longevity, and educational value. Our customers appreciate that our multi-use blanket can be used for more than just swaddling. SwaddleDesigns is recommended by doctors, nurses, doulas, parent educators, and has a loyal, enthusiastic following of moms and celebrities such as Gwyneth Paltrow, Marcia Cross, and Angelina Jolie. Moms enjoy SwaddleDesigns line which offers a wonderful assortment of mixing and matching collections and coordinates with any nursery or parent’s personal style. With over 1 million products sold, we delight in the thousands of testimonials from Swaddle Fans sharing why they love SwaddleDesigns.
SwaddleDesigns is a brand moms love to receive, love to give, and love to purchase for themselves. It is not uncommon for us to hear a mom state she has 5-8 of our blankets. Our cotton flannel Ultimate Receiving Blanket features beautiful designer colors and prints, and is lightweight, preshrunk, and allows air to flow naturally which reduces risk of overheating. SwaddleDesigns very lightweight Marquisette Swaddling Blanket is the finest quality open weave swaddling blanket with incredible softness due to the fine threads and high thread count.
SwaddleDesigns continues to grow, innovate and invest. The SwaddleDesigns line includes many layette essentials including the zzZipMe Sack™ wearable blanket, stroller blankets, bibs, hooded towels, washcloths, a luxurious home collection with adult size blankets and throws, and a luscious certified organic cotton collection.
Many of our products are sewn in Seattle, Washington. We procure components directly from leading suppliers to ensure the quality of our products. SwaddleDesigns consistently delivers high quality, and we enjoy many benefits because of our Made in USA strategy. SwaddleDesigns is proud to be creating American jobs and exporting our products to Europe, Asia, Australia, and the Americas.
In addition to manufacturing locally and offering a certified organic collection, SwaddleDesigns uses many domestic fabrics, sustainable fibers, recycled fibers, and recyclable packaging.
SwaddleDesigns has grown based on the dedication of Lynette and Jeff Damir, a hard working husband and wife team, and their Seattle-based team.